Marketing and Communications Chair POSITION DESCRIPTION
The Communications Chair is responsible for the coordination of all aspects of Chapter communications including event communications and invitations, event and other emails to members, the Chapter’s (Member Information Book), the website, Facebook pages, SMS surveys, sponsor and potential member communications and marketing materials, general advertisement, PR and other promotional opportunities.
Together, we have identified the following goals, responsibilities, benefits and expectations of you in your position of Communications Chair.
Goals – Communications Chair
Keep the Members aware of local, regional and global initiatives, products and opportunities
Create exposure for the Brisbane Chapter and create inbound leads for the Membership Chair
Develop systems for Membership communications that are sustainable and can be passed on to your successor in the Communications Chair role
To achieve these goals or other objectives for the Chapter, you may have a number of ideas and initiatives that you wish to pursue. Many of these ideas would have been generated during your time at the GLC based on the experiences of other Chapters around the world. You may also have discussed some ideas with your predecessor during succession meetings. You should raise these ideas for consideration with the Board at the Strategy Summit.
Liaise with fellow board members and assist them with their messaging materials for local chapter products / services
Stay up to date with Chapter, Area, Regional and Global Initiatives and ensure that members are made aware of the initiatives through coordinated communication responses
Oversee the communication schedule ensuring that communications are going out consistently and not too many in a short period of time
Ensure the communications stay consistent and on-brand as per the Global Brand Guidelines
Proactively work with the media for external communications
Create and execute external communications plan to drive Membership leads to the Chapter